SEO Tips for Your Web Design
It is funny how many people want a website that looks “cool” or “edgy”. I have had countless meetings this year with business owners who do not understand who their target market is and just want a website that has a nice flash piece to represent the young atmosphere at the company. These businesses are missing the point of a website and are willing to spend countless dollars to do so. At the end of the day it doesn’t matter how much you spend on a website if nobody is visiting it. If your website is not constantly attracting new visitors/prospects it is really just an electronic business card. In this post I will talk about some SEO techniques to incorporate into your new web design to help your site rank better in the search engines (SE) and start getting your business in front of prospective customers.
1.) Website Load Times. There has been rumors out there that search engines will start incorporating website load time into how they rank websites. What this means is you will not only want to make sure your website loads quickly for your visitors but soon for Google as well. An easy component to check is the size of your images. You will want to make sure you have images on your website that are no bigger than they need to in size. A lot of times web developers will use a large picture and scale it down to fit an area on your site. The problem with this is the file is still large, it just appears small to the viewer resulting in a longer load time. There are several other ways to help your website load quicker… here are a few resources to check out: Increase website pagespeed – Speeding up Your Site.
2.) Optimize your H tags. If you do not know what an H tag is, chances are you are working with someone else on your web development which is perfectly fine. If this is the case you will need to tell them to use H1, H2 & H3 tags on the important pages of your site that you are trying to rank. I say you need to tell them because most web developers are concerned with the look of a site and not the actual way it will rank in the SERP’s. “H” tags or Heading tags should be used throughout your site to explain what your content is about to your visitors. In these H tags you will want to use your keywords for that page. We have found that using keywords in your H tags has helped improve rankings. Our Denver SEO company tries to use H tags in all of our websites for the search engines and visitors as people are getting more and more lazy/impatient these days so they like to easily skim instead of reading to find the information they are looking for.
3.) Title each Page Uniquely. For every unique page in your site you should have a unique title with appropriate keywords. You want to make sure and tell the SE that all of your pages differ and what information is on each page. Often times you will get a website to rank for long tail keywords you are not even trying to rank for because you have optimized each page correctly. I can’t stress enough how important title tags are and how the correct use of them will impact your SEO campaign.
4.) Title your Images. Have you ever checked out what your website looks like to Google, Yahoo or Bing? If not next time you are on your site right click and click on “View Page Source”. You do not see colors, flash, images here.. you see the code that the SE see. This is why you need to make sure and title your images with keywords for that page. If you have a picture of the rocky mountains, make sure to use the “alt” attribute and describe the picture. Often times I see businesses with images on their site names “www.abc.org/images/11929384.jpg” and without an alt text the SE will only know that image is about “11929384″.
5.) Get rid of “Read More” links. If you know anything about onsite optimization you understand that internal linking is important. SE like multiple ways to get from page to page throughout your site which is why we do it. You also probably know that links with anchor text are better than just the standard www.abc.org which is why we need to start using keywords in your internal links instead of the standard “read more” or “learn more” links a lot of people use. You will want to tell the SE what the page is about with the link anchor text. This will also help you with your keyword density!
6.) Increase Your Page Total. If at all possible create more pages to create a resource instead of a small five page brochure. SE like large websites so if you can increase the number of pages you can also increase the number of internal links etc.
7.) Create a dynamic element. It is important to always have your website changing, growing and improving. Every time the crawlers visit your site they are looking for changes. It is simple to include a RSS feed on your home page of a valuable source that can update with new content that is useful for your visitors.
Hopefully these seo tips will help you with not only your design but your rankings as well. Although they are simple to implement many website owners do not. The most important thing you can do is ask your Colorado web design company questions about latest SEO techniques and what they know about search engines