Google Is Cracking Down on Black Hat SEO Methods, Is This New?
Content farms have been the buzzword of all the most recent SEO blogs and posts that I’ve stumbled upon lately. Most recently a post from James Mathewson titled “Google Gets Tough on Black Hat Seo” was 1 of the much more fascinating posts I had come across. James Mathewson is the author of, “Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content” which according to the Post offers real-world examples of how Google beat out the competition by punishing and eliminating black hat SEO.
Ultimately Mr. Mathewson is really a representative from IBM to the Google Tech Council which is actually a consortium of B2B technology firms which get together every single quarter to share the very best practices and also share practices in an effort to perform better with the search engine advertising campaigns that they’re implementing at their respective firms. Ultimately Mr. Mathewson states that at a most recent meeting, 1 of the members of this group stated that the greatest difficulty in dealing with content farms is buying advertising around search terms that his company finds crucial for their search engine advertising campaign. The issue is that he does not want to appear or have his business appear on pages which are full of links to content farms, in the end these content farms are just “junk sites”. He doesn’t want to have his business connected with these “junk sites”.
Content farms or “junk sites” are internet sites which aggregate links along with other content from all over the internet which are related to the same theme or identical key phrases. The owners of these sites make income by obtaining traffic from Google and then selling Google AdSense advertising on these web sites. What makes these sites content farms or junk websites is primarily to do with the way that they are optimized which typically consists of black hat SEO tactics. Since these internet sites are making use of unscrupulous tactics so that they can obtain high rankings for challenging keywords, often times those firms or websites associated with such “content farms” can be penalized by Google. It is the general census that users or searcers dislike content farms because they’re just a collection of links which are usually extremely loosely relevant to the keyword being searched for. I’m positive that you have searched for one thing on the web at some point in time and come across one of these websites. In the end what did you do? More than likely you hit the back button and moved on. Like several other users, you decided that the page was not relevant to your search, nor did it deliver what you were searching for. This leads to a greater bounce rate which is exactly what Google desires to prevent for their users. If Google delivers outcomes to its users that are not beneficial then ultimately they may possibly lose that visitor to a competing search engine which is precisely what they wish to stay away from